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Before we get to the heart of the problem, recreate the animation below for yourself. You will see a typical office from the ’80s. As the years go by, there are fewer and fewer items on the desk – various types of applications replace them. Office comes first, then Adobe Reader, Blogger, Google Maps, Facebook, Skype, YouTube, and LinkedIn. In the end, only the computer, smartphone, and sunglasses remain on the desk. All other tools went to the virtual world. If you are serious about growing your business, you also need to put aside paper business cards and switch to digital tools.
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Why does it make no sense to resist new technologies?
I give you my word that I would be ashamed to use similar methods. My company has been known for nearly a hundred years and does not need pitfalls to win over its customers. As long as I’m alive, the shop will remain the same as I found it, with four items on the right and left of the display, nothing else.
These are the words of Uncle Baudu, one of the heroes of the novel “Everything for Ladies.” Baidu is a merchant. He had a great deal of business until another store was opened across the street. Instead of focusing on one type of item, its owner created a huge department store where you could get almost anything. For Baudu, this form of trading is unthinkable. While a competitor grapples with more and more new approaches to attract a clientele, he insists on the old methods. I don’t think I need to say who came out victorious from this duel.
The action of the novel “Everything for Ladies” occurs in the second half of the 19th century. Modern entrepreneurs, however, still reproduce the mistake of the Baudu merchant. In 2016, only 65%
Web page? Who would handle it!
Social media? My clients aren’t there!
Positioning? What’s this?
However, skepticism about new technologies leads to nothing. After all, the customer does not have to be faithful to one company. If someone offers him a deal on better terms, he will take advantage of the competition’s offer, even though he has been sourcing this product from someone else for years. There is no room for sentiment in business. We buy there – where it is more convenient for us. The prudent trader should be aware of this.
How can small businesses promote themselves on the Internet?
- Restaurateurs can create a blog and share their recipes on it. It is really a small investment. All you need is a domain, a nice template (there are plenty of free templates available on the Internet – here you will find a few examples), effective photos and someone who will be able to translate the taste of the dishes into words. You must also be on Facebook and Instagram.
- Boutiques – why limit yourself to a local group of customers when the products can reach people from all over the world! The online store is the easiest way to take your business out into the open. When trading on the Internet, however, you must remember about the constant promotion of the offer in social media. Especially if the products sold are clothes, cosmetics or interior decoration items.
- Service Points – Most customers who need to use some sort of service provider search start with an internet search engine. The owner of the point of sale should therefore make every effort to ensure that his website appears in the first search results. It is possible thanks to organic positioning (long process) and Google AdWords advertising (immediate presence in the search engine).
Another proof of how it is possible to develop a business thanks to new media is our clients’ stories. Thanks to search engine optimization in the Google search engine, the online store ” Swojska Piwniczka” recorded a + 200% increase in website visits, thus becoming the main source of the company’s income. However, a similar success would not have been possible if the company had not decided to create and position an online store. Running away from technological innovations is the worst thing a business owner can do today. It is supported only by stubborn and reckless entrepreneurs who, sooner or later, will share the fate of Baudu, ruined by more ingenious competitors.
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