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Why do we need this fanpage?
It is estimated that about 20 million Poles have an account on Facebook. These people view content every day, share it, and share what they find especially interesting with their friends. In addition to posting funny videos and photos, users also often look for mentions of products and services that interest them. This makes Facebook an ideal place to promote your company and inform customers about the offer or current events. If you don’t have your fanpage yet, it’s high time to change it.
Why is it worth having a fanpage?
For many companies, a Facebook account is the primary place of communication with customers. It is also an important tool for creating an image and building trust in the brand. Thanks to activities on the fanpage, you can also easily reach potential customers and make them stay longer. And those who are already with you will appreciate information about new products, products or services introduced to the offer.
The first step is, of course, to create a fan page. Technically, this is a simple task, but you should carefully consider the name of the page and the category it will be assigned to. Keep it simple and don’t mix with overly fancy nomenclature – the name of the company or service you provide will work best. Once you have your website, make sure it presents its best. Add a profile picture and a cover photo – both should be related to your business. Don’t forget the logo. Also, make sure that all graphics are consistent with each other – this also applies to the posts you will post.
HOW TO START ACTIVITIES ON THE FANPAGE?
Before you start posting, think carefully about what content you want to post. Consider who your customers are and what your company’s profile is – and what you can convey to your audience of value. It is important that the entries are substantive and of high quality, but sometimes it is worth posting something lighter, such as a funny movie or an interesting quote – this will allow you to break the Facebook algorithm that limits organic reach to pages. These posts will engage more people from the group of followers, and some of them will share the content or encourage friends to like the post. In this way, it’s easy to expand your reach and reach a wider audience who can become new fans.
However, the most important thing is that the fanpage should be alive. It’s best to post at least every two days, but it’s ideal for posting them daily. However, simply posting an entry is not enough – to encourage customers to stay on the site and create a friendly image of the company, you need to moderate discussions under posts and respond to comments and messages that appear. You should also know that each content generates slightly different scopes. An entry consisting of text only has a chance to reach a wide audience, as long as it is written in an interesting, eye-catching way. Currently, however, the largest ranges are generated by video content and photos, while entries linking to external websites are the worst. So let’s diversify the content published on the website.
DOES QUALITY OR QUANTITY MATTER?
Oftentimes, people running a fanpage fall into the trap of statistics and try to gain as many fans as possible. They publish a lot of not very valuable entries to attract more people to the site. This is not the right direction – of course, it is worth following the statistics because they show whether your strategy brings benefits, but this is not the most important thing. It is much better to gather a smaller group of actually engaged users than a group of people who have nothing to do with the page’s content. For this reason, do not buy fans and do not be guided only by the desire to increase the number of fans, and direct advertising campaigns only to your target group.
CAN ANYONE RUN A FANPAGE?
Anyone can run a fanpage, but not everyone knows what rules to follow. It is about something happening on the website and specific benefits that can be achieved thanks to these activities. Knowing Facebook’s algorithm, analyzing your target audience, and choosing the best hours to publish your content are just a few of the things you need to know to be effective. That is why it is worth entrusting running a fan page to a competent person, and it is best to be handled by an agency specializing in social media activities.
SHOULD EVERY BUSINESS BE ON FACEBOOK?
After reading this article, the answer should probably be: yes, absolutely! However, the truth is somewhat different. Facebook, like any other medium, has its own specificity. Therefore, before starting activities on the fanpage, it is worth considering whether a given industry has a chance to interest users. If, for example, you run a funeral home, how could you fit in with the rather entertaining Facebook character? Think about what content you could post on the website, and then decide whether setting up a fanpage is really a good idea.
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