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The Beginner’s Guide to Marketing: What You Must Know

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The Beginner’s Guide to Marketing: What You Must Know

Transform your brand with leading SEO solutions. If you need to be convinced why investing in good SEO practice is essential for your brand, think about this: a massive 75% of people never scroll past the first page of search engines. That’s three-quarters of your potential target market that you’re losing to low search engine results page (SERP) rankings. As Singapore’s most trusted digital agency, we’ve provided impeccable SEO campaigns to thousands of clients locally and abroad. We’ve worked with businesses of all sizes across all industries and helped countless brands increase aw.

SEOA Beginner’s Guide

Believe it or not, there are so many things you need to know when it comes to search engine optimization. Whether you’re just a freelancer building your first website or a growing firm, or a company that runs your own website or blog, you need to take the time to learn a little more about SEO. We’ve worked with thousands of clients locally and abroad and helped countless brands increase visibility and sales through a blend of expert guidance and our agency’s creative marketing services. Let’s look at the elements that make up SEO and the things you need to know to get the most out of your website and social media strategy. Search Engine Optimization When it comes to SEO, all the complexity of planning, designing, coding and managing software is stripped away.

The Basics

SEO stands for Search Engine Optimization. The strategies and techniques of optimizing your web page to be placed on top of search results pages include gaining visibility in SERP, scoring highly for organic traffic, driving conversions and retaining customers. Several metrics influence search engine rankings, including the number of backlinks, the quality of these links, and the keyword density. The higher your page ranks, the more credible and trusted your brand becomes, which leads to more trust from consumers. It’s important to note that SEO work isn’t just about typing in keywords on your website and adding pages.

SEO for Local Businesses

Here are three of our top tips for your next local SEO campaign. Get Every Front-And-Center Page in Order Today’s customers have grown up online and are instantly checking the page they’re on social media or from a mobile device. As such, you need to optimize every single page your business publishes to maximize its visibility online. The importance of “descriptive” title tags, along with descriptive headings and paragraph structures, cannot be understated. Ensure you add the keywords relevant to your business and boost visibility for all the pages you create for local users and customers. Keep Your Portfolio Simple Our research has shown that customers spend most of their time searching through the five most popular websites they’ve visited recently.

SEO for Small Businesses

This guide will provide you with all the important information about how to market your business on the world’s largest search engine. It will highlight the top trends in SEO, the best practices to increase your visibility on the SERP, and even lessons we’ve learned through years of experience on being strategic with your keyword selections. You’ll also find lots of helpful in-depth analyses on successfully implementing SEO on your business website and to what effect. Join us for an insightful panel discussion on utilising relevant keywords for increased visibility and conversions during the webinar on October 2, 2017, from 3:00 pm to 4:00 pm at 18 Marina Square, Singapore. To Register for the Webinar, Click Here.

SEO for Startups

No matter the size, you can always create an appealing brand and captivate your audience. Here are some best practices that will help you set up a compelling content strategy and cultivate huge brand awareness. Identify the Content Goals When you’re starting, every piece of content on your website should be considered an opportunity to deliver a value-add to your customers. We suggest starting small. One of the most popular ideas for content is a blog post. You can share stories or blog articles to address current business issues. It might not be the best first idea, but it might become your go-to source of information when you have a bit of research to do.

Converting SEO to Sales

The concept of digital marketing is pretty straightforward: you provide relevant, trustworthy, and relevant content online to attract and convert your desired customers. This is how Google, Bing, Yahoo, Amazon, and other popular search engines have been integrated into your online sales funnel. With customers bombarding their consumers with online marketing messages, conversion rates have been dropping, which is where the power of search engine optimization comes in to help us. Here are some important things you must know about conversion rates: A visitor to your website may never return. Depending on the length of time they spend on your website, visitors may visit the site and never return, or they may return a few times but not convert.


This is how we got from there to here. 1. We changed our brand’s attitude and became more customer-centric. People are too busy to obsess over petty disagreements. They are too busy to spend their precious time arguing over basic items like ‘name vs product’. People are too busy to bother with your money matters. People are too busy to waste their time on trivial tasks. It doesn’t matter how much you work with customers – or make a spectacle of your brand. So long as you don’t change your brand, your customers won’t either. They want an environment where the customer comes first. They don’t care how you provide them with their services, but they do care if your company takes them seriously. And for me, this is where the first key to success begins

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