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One of the ways to increase the attractiveness of your website is to run a blog. However, for this to be the case, certain rules must be followed when creating content that will be placed on it. Here is a summary of what to pay attention to and what to avoid when writing an article for a blog from the SEO side.
Rule 1Make sure to include keywords
What’s the point of a business blog if nobody searches for the keywords you include in your articles? That’s why you need to be sure that the words you choose are really relevant to your particular niche. Most people will only read a few lines, so be sure to use words they’re likely to understand. For instance, let’s say you’re a handyman. The vast majority of your clients will be female. So if your business niche is Home Improvement, you can probably assume that your words will be used most often when people are searching for similar services. While there are many articles on SEO, it’s important to remember that every website has a different purpose. Therefore, you need to figure out what keywords are relevant for your business and add them to your content.
Rule 2Use short paragraphs
Long paragraphs can make it harder for readers to understand what you are saying. Instead of providing long paragraphs, use fewer sentences and shorter ones. Use even one shorter sentence to break the paragraph. This increases the chances that a reader will scroll down to read the next one. Rule 3Create a balance between subject matter and keywords. When deciding on what to write about, you need to consider keywords. If your blog is about tips for saving money, it is bad to use keywords such as ‘best bank accounts in the blog post’s title. However, if you are writing a post about writing an article on grammar, you can use keyword phrases such as ‘writing an article on grammar.’ Rule 4Use active verbs Create more active verbs in your writing.
Rule 3Use bullet points
A blog post shouldn’t be filled with numbered lists, bulleted lists, or anything similar. Even when there is an important bullet point to be included, leave it out. An article that has nothing but numbers and bulleted items will confuse readers and turn them off. Bonus Tip: Using numbers in titles can also turn off your readers. Studies show that 85 percent of online users have a poor level of understanding of numbers. Rule 4Not all articles are created equal When reading the following list, remember that each article has been structured to appeal to a certain type of reader. It is up to you to know your target audience and do everything you can to attract readers. Therefore, some articles will be better suited than others to attract certain visitors to your site.
Rule 4Use keywords in the title
This is perhaps the most crucial rule to follow if you want your blog to rank in Google’s search engine rankings. The title is what your potential readers will use to find your blog. It is the first thing they see, and if they click on the link, your blog will also show up in their search. Keywords in the title of your blog can be used to create content that targets the right audience. When doing keyword research, always use Google Adwords Keyword Planner to find out which words are related to your topic. Using one of the free keyword research tools, you can find out what phrases and words will most likely attract the audience you are aiming for. This will also help you to formulate an idea on how to write content that uses these words.
Rule 5Use keywords in the text
It is important to make sure your audience knows the purpose of your blog – and why your articles exist. This is why keyword use is a must. It’s also important to write your keywords according to the language you’re using. Rule 6Write in paragraphs Using bullets or using various punctuation and even inserting photos will result in an unprofessional blog. That’s not the purpose of a business blog. Rule 7Add pictures Most blog readers are looking at the pictures and not the text. For this reason, a photo is a perfect complement to the text. Rule 8Mix headlines with body text The problem with writing posts that have text at the beginning and the end of the article is that the reader will leave without seeing the article’s main points.
Rule 6Use keywords in the meta description
If you don’t include relevant keywords in the description of your article, the chances are that nobody will be able to find it using a search engine. Having an optimized meta description will make sure that the article is located near the top of the search results, and this will be an essential tool in improving the ranking of your website. It is also important to include the name of your website in the meta description. You can then specify the keywords you want to include in the text of your article in the keywords section of the meta description. When including your website’s name, make sure to use full URLs so that Google can find it. If you use anonymous URLs, they won’t be found, and Google won’t be able to link the page to your website.
Rule 7Use keywords in the H1
Ensure the keyword used for the H1 of your blog article matches the keyword you want the readers to look for to find your website. This is the first sentence of the summary section of each article. A simple rule of thumb is that the H1 should have the same keywords used in the main content. This helps you to rank well in Google’s results when the keyword is relevant. Tip: Limit the use of keywords in the first paragraph only to 50. Rule 8Take advantage of H2 H2 is not used as much as H1, but it is still important. It is often considered the second-level headline, but that’s because that is how Google’s algorithms treat it. According to Google, the H2 should contain one important thing – the keyword phrase.
Rule 8Use keywords in the alt text
By now, it should be clear that a blog is one of the best ways to boost a company’s online presence. Promoting a blog and attracting readers makes it more appealing to potential readers by employing various content marketing techniques and blogging tips. One of the best ways to achieve this is by placing relevant keywords in the alt text of all the blog posts. The alt text describes the content in a much more detailed way than a headline would. Because it is a short description of the content, the content will be more attractive for people looking for information on the topic it describes. However, there is a downside to including keywords in the text. If you use the word or phrase “Facebook” in the text, the post will be ranked higher if a user searches on Facebook.
Rule 9Make links to other pages on the site
As important as links are to the SEO ranking, making them to other pages on the site is just as important for the visitor to the site to remember. To do this, the rules that apply to SEO apply to the blog: make links to other pages on the site on all the site pages, and do not cut and paste those links just to one page. Rule 10Check the keywords used in the post. As soon as you start writing an article for a blog, make sure to use search query words that will draw the most traffic from Google. Such terms should be in the order that people will use them to find your site, rather than in the order they will use them in google search.
Rule 10Research the keywords in advance
This is a pretty easy step. The SEO side of the equation for writing articles for blogs is to know the relevant keywords to your website. It’s important to do a little research ahead of time and find out what these words are being used to describe the website or product in question. The idea is to find keywords that reflect the main focus of your website. For example, if your main focus is on home insurance, then you should search for the words “insurance” or “home insurance” along with your website name. A common rule for identifying these keywords is to analyze the customer reviews on a particular website or app for any business or product you’re looking into.
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