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Positioning with position guarantee – is it possible?

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Positioning with position guarantee - is it possible?

Positioning with position guarantee – is it possible?


It is natural that when starting cooperation with an SEO agency, we want to be sure that the actions taken (and the funds invested) will bring satisfactory results. Nobody likes buying a pig in a poke. Unfortunately, some SEO firms take advantage of this need for reassurance by offering their clients a “positioned with search engine optimization” service. Today we want to explain to you why it is better to be careful about such proposals and what is actually hidden under the magic word “guarantee.”

Is positioning with guaranteed position a myth?

The short answer is: Yes. So why do such offers keep appearing? It is simply a marketing ploy – a carrot to attract customers and get them to sign a deal. In one in five cases, the agency’s predictions may come true. However, no positioner can ensure that the selected phrase will reach a given position in the search engine within a certain period of time at the beginning of cooperation. If it does, it is not the case. The word “guarantee” is, therefore, at least exaggerated here. Why is it like that? We could list many reasons, but two are crucial:

We will now try to look at these factors to understand the mechanisms that determine search engine optimization results.

Google decides the position of the phrases

  • Google is a private company that exercises absolute power over algorithms. As an agency, we influence the search results, but we do not control them. The more thoughtful, comprehensive and of course high-budget the actions are, the stronger the impact. However, impacting performance does not equate to having power over positions.
  • Google offers a list of good practices that will make the website more visible to users. However, it is not a “ready”, which means that after completing all the points, our phrases will magically go to TOP10. Rather, these are important tips that SEO professionals use to know which elements matter and what types of content are preferred by the algorithms.
  • Google’s algorithms are constantly changing. It is estimated that the algorithms receive over 3,000. updates during the year. Sometimes the updates are large and announced earlier – then it is combined with large fluctuations in search results. However, it is impossible to predict all changes. Especially that the algorithms are subject to automatic learning processes – so the decision whether our phrase will be in the 8th or 28th position is bots, not people. Knowledge of algorithms, their mechanisms and important updates allows for effective website positioning – however, it is not a guarantee that a given key phrase will jump to a specific position

The competition is not sleeping

We do not know what search engine optimization activities other companies take or what budget they have. However, even assuming that a given SEO specialist would have such knowledge – it would not give him an advantage in the race to TOP10. The more competitive the industry, the more difficult it is to achieve high positions. Especially when we compete with companies with a much higher budget for SEO activities, it is worth noting that the budget is not everything. Poorly used funds also do not guarantee great results. Therefore, it is even more important not to use the services of those who, without a shadow of a doubt, ensure that a certain budget will automatically translate into a position in TOP10. When we hear such assurances, a yellow or even a red lamp should light up immediately.

Search engine optimization is not magic

Remember: professional search engine optimization is a long-term process aimed at not only ensuring the best position for phrases but also strengthening the website, gathering valuable traffic, obtaining conversion, as well as increasing brand awareness, and consolidating the rank of an expert! Reducing the SEO process to building positions 1-3 of phrases does not bring us these business benefits. At the same time, this approach exposes the company to many unfair practices used to ensure quick but not permanent visibility. These practices can lead to a decline in the position of companies (even forever!) As a result of Google penalties.

To meet their own assurances, dishonest companies may, for example, propose less competitive phrases and position their website on them. Then, although their position may quickly increase, we lose many potential customers who could reach us through these more difficult to position but more important phrases.

What else makes a guaranteed position impossible? Examples of cyberattacks, unfair competition activities (the so-called deposition), work on an old, buggy website, or algorithm mistakes. Of course, this list could be much longer. There is only one conclusion: it is simply not fair to guarantee a position. As an agency dealing with website search engine optimization for years, we never make empty promises to our clients. That is why we recommend the approach: instead of position confidence, let’s focus on the confidence of a business partner. Experience and success stories are a better guarantee of the effectiveness of actions than magic assurances about results.

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