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New changes in the Google algorithm – how will they affect positioning?
In early May, Dany Sullivan announced on Twitter about another update to the Google algorithm. Its official name is “May 2020 Core Update”. What do we know about her? Certainly, the changes will be global in nature and their implementation will last more or less until mid-May. Traditionally, Google ensures that basically no reaction is needed. At the same time, it must be remembered that any significant changes in the algorithm will affect the positioning . Especially in the time of the COVID19 pandemic.
Changes, changes … a few words about Google algorithms
The vast majority of changes made to the algorithm will not receive an official statement. Why? Because on average, Google makes about 8 changes a day [i] , which no longer surprise anyone. On the other hand, major updates are carried out several times a year – the last one took place at the beginning of the year . It is a signal for the company that the position of the page can change significantly – for better or worse. Unfortunately, we usually do not receive exact information from Google about the nature of the changes. Only at the turn of May and June we will be able to assess who gained and who lost on the “May 2020 Core Update”.
How to respond to the update?
The common axis of recent major updates is scoring pages with valuable and credible content. In a pandemic, when more than ever depends on the integrity of content, the same is likely to be the case. The best strategy to adopt to the current and future changes is to offer your users valuable content. So let’s ask yourself the following questions:
- Does my website contain original information and research from reliable sources?
- Is the subject matter described exhaustively and substantively?
- Are there any analyzes and explanations on the website that go beyond the obvious facts?
- Are there any factual errors or unverified information in the content?
- Is the content structured and easy to find on the website?
- Are the texts correctly structured in terms of style? Are they spelling mistakes?
- Is the content displayed correctly on mobile devices?
These are, of course, just some of the issues that are worth verifying. Ensuring that your website has original, expert and credible content always works.
What will happen after the update?
After each major update, Google rankings reach a relatively stable level about a week / two after finishing work. And since there is no information about which industries will be affected by the changes, we can assume that the changes will affect each economic sector. And as with previous big “updates”, some sites will certainly gain a lot and others will lose their position. It is a common practice of Google to supplement previous updates, so those sites that have lost recently can hope to improve their rankings this time. However, there is no certainty that this will happen – especially in an era of a pandemic. The crisis has prompted many companies to limit or even abandon the SEO service, so we are in an unprecedented situation. At the same time, the number of certain searches has increased significantly, e.g. related to medical topics. Although Google does not announce this, the new modifications certainly also take into account the turmoil associated with the pandemic.One thing is certain: the end of May may bring big changes in the position of the parties.
It is worth remembering that updates are carried out in order for Google’s robots to better cope with content evaluation. For this update and the following ones, we advise you to remain calm. A drop in positions does not necessarily mean that there is something wrong with the page or that the content is inappropriate. At the same time, no scenario can be ruled out. The first information pouring in to us from around the world shows that already many sites are seeing strong fluctuations in position, and the update is still ongoing. Therefore, you should be prepared for the fact that the positions of key phrases may be significantly modified in the coming weeks. However, the time for remedial steps will come when we fully know the effects of the May 2020 Core Update.
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