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Local SEO in Singapore: Why is it Important for Startups and Small Businesses?

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When you think of search engine optimization (SEO) in Singapore, what comes to your mind? It may be due to the sheer number of digital marketing strategies or the high number of keywords you can use for your campaigns. Both of these answers are correct, but have you ever heard of local SEO?

Local SEO is one of the most vital yet neglected aspects of digital marketing. It can help large companies and small businesses, but it’s worth it for the latter. With a great local SEO campaign, you can scan your surroundings and search for potential customers based on their proximity to your location.

There is no doubt that local SEO is one of the best SEO packages in Singapore, but how come? Why is local SEO important for startups and small businesses?

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Our Areas of Expertise
Activa Media is a company that specializes in delivering internet advertising services via the use of Google and Facebook. We personalize each campaign with watertight tactics that provide quantifiable results and generate leads for our clients. Read on to learn more about how our techniques of outstanding internet advertising may help you boost your income.

Search Engine Marketing (also known as SEM) is a kind of marketing that involves the use of search engines to promote products or services (SEM)

Google Ads can assist you in reaching the appropriate audience. You will be able to build genuine connections with your consumer’s thanks to our excellent targeting.

Marketing through social media (SMM)

When used by a professional, social media can be an extremely effective tool for locating your perfect client. We make use of data analytics to turn your visitors into paying clients as quickly as possible.

Search Engine Optimization (SEO) is a term that refers to the process of optimizing a website for search engines (SEO)

SEO places your website on the top page of Google’s search results, increasing exposure and resulting in more passive conversions. To get the best results, we do extensive keyword research.

There is no better time to start than right now.

Without the assistance of professionals, online advertising may be overwhelming. Due to the large number of KPIs to track, allocating valuable time to improving your campaign may affect the rest of your company’s operations.

Here’s where we come in to help.

We take the time to learn all we can to talk about your company to design a campaign that will reach the widest audience feasible.

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How We Can Assist You

Your objectives are also our objectives. We make digital marketing simple for you by bringing together our expertise, reach, and wide range of services.

1

Traffic with a high level of qualification

Great marketers understand how to target individuals who are really interested in what they are selling. We assist you in developing meaningful connections with your consumers and establishing yourself as a top-of-mind brand.

2

Leads that are guaranteed

No more canvassing, no more cold calling — we optimize your funnel to get the most leads possible for your business. We assist you in converting your visitors into paying clients.

3

ROI that has been shown

Digital marketing helps you get the most out of your investment. With a strong emphasis on converting the right individuals, we attract clients who have the ability, willingness, and desire to spend.

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The Reasons Why Our Clients Choose Us
We’ve progressed from strength to strength over the years, and we’ve received many awards and accomplished numerous milestones along the way.

Our Methods and Procedures
15 Years of Professional Experience
It takes a long time in digital marketing, and we are very proud that we have been in business for 15 years. We’ve grown with many of our customers, and we’ll continue to develop with them in the future.

Our Own Personal Experience
The first agency to be listed on the Hong Kong Stock Exchange (HKEX)
For the first time in South East Asia, we have become the first digital agency publicly traded on the Hong Kong Stock Exchange (HKG:1849). Our company is worth more than S$100 million.

Our team created customized Facebook Ad Creatives.
We take the time to get to know your organization to produce customized advertisements that are true to your brand. Each Facebook ad is designed to have a possible effect.

Our Observed Results
More than a million Google keywords are available.
For over 15 years, we’ve amassed a database of over 1 million keywords from 100 different business sectors, as well as their associated impressions, clicks, bidding prices (including real cost per click), conversions, and other metrics.

Everything You Need To Know About Local SEO

The main goal of SEO is to improve your online ranking and drive traffic to your website. The same goes for local SEO, except that the methods of doing it are very different.

With local SEO, your goal is to promote your business online by increasing its web visibility on location-based searches. The basic SEO basics remain the same; the only difference is that you target keywords and search based on proximity. That way, you can attract consumers who are looking for a place or product near them.

Many small businesses dominate the local market in Singapore. For that reason, local SEO is perfect for companies looking to gain traction and improve SEO rankings. Local SEO is the ideal digital marketing strategy for you to gain exposure or expand your reach.

However, what makes it so important? Why is local SEO the best way to increase your customer base?

Importance of Local SEO

Ever wondered how many brick-and-mortar companies can afford to compete with countless other businesses? One of the main reasons why they remain successful is because of local SEO.

Local SEO is essential for physical stores as it helps them expand their business to close people. Considering how 30% of mobile searches are related to location, optimizing your website for local SEO is a good idea. Potential customers near your area can search for your business on search engines, which makes it all the more reason to undertake a local SEO campaign.

importance-of-seo-local

In addition, from 2017 to 2019, mobile queries such as “where to buy” and “near me” have grown to over 200%. These numbers are proof that local SEO is becoming more important than ever.

Not to mention that with COVID-19 still in Singapore, more and more consumers are looking for stores near their location. Perhaps you can provide convenience to your local customers by appearing on their search results page if they are looking for services or goods related to your business.

4 Benefits of Local SEO

As you work to improve your SEO rankings, remember to include local SEO as well. Optimizing your local SEO will do wonders for your physical business, even more so if you put in some other digital marketing strategies.

Search engines like Google will pay attention to websites and online stores with great local SEO rankings, so remember to focus on location-based searches to reach the right audience. If you are managing an eCommerce business, it is better to do local SEO. Doing so will help your website reach customers near your location, making it easier for you to ship their goods.

Actually, what are the benefits of local SEO?

1. Increase Your Customer Base

Of the many SEO packages in Singapore, local SEO is probably the most cost-effective and profitable marketing strategy. You have the potential to attract many local customers at a minimal cost. With a website well optimized for local SEO, potential customers can reach your business near your business online.

Also, you have a better chance of gaining loyalty from local customers than those far from your location. Rank high in local search engines, and you can attract loyal customers, earning you a significant return on investment.

2. Increase Your Web Visibility

Since basic SEO and local SEO basics are the same, focusing on both aspects of your SEO campaign will go a long way towards your overall web visibility. With that said, there’s almost no reason why you should avoid optimizing your website for local SEO because you can get the best of both worlds.

Improving your local SEO ranking will help users find your business on search engines and improve your overall online presence. Doing so can even help your business stand out from the bigger competitors in your industry.

3. Improve Your Visibility on Google Maps

Optimizing your website for local SEO can also increase your visibility on Google Maps, useful for customers searching for your business on Google. That way, your customers can quickly find your business on Google Maps.

Thus, to increase your visibility on Google Maps, you should consider creating a Google My Business (GMB) profile. Doing so will allow you to present important details about your business, such as your website, contact information, and location. As a result, you can improve local SEO and optimize your visibility on Google Maps.

4. Build Credibility

We live in a world where fake news is rampant, and dishonesty is almost the norm. Therefore, building credibility is more important than ever. You need to earn customer trust and build your reputation. Fortunately, local SEO is one of the simplest ways to build credibility and authority online.

With a higher local SEO ranking, you can get more customers to post feedback, helping you maintain transparency as a result.


Conclusion

The importance of local SEO is widespread in the digital marketing industry. You can even outsource your local SEO services in Singapore. However, if you decide to do so, consider working with an SEO agency in Singapore that can help you.

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