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International SEO is a complex beast, with multiple elements competing for the same space. To help you determine the best international SEO tactics for you, I have drawn together the top four: Content – The foundation of your website. It must be compelling, targeted, and unique to your location. It must include rich site contexts like city, state, and country. Link Building – Your site is only as good as your links. Unique and relevant backlinks are essential. Analysis of your competitors – To understand how your competitors rank, you need to follow and analyze your competitors. Gather comparable data, analyze competitor websites and forums and look for trends in their copy, product, and content, then test variations to see which has the most links.
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