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How many times have you asked your friends to recommend the best hotel in Greece, or have you consulted about buying a car? Probably more than once. And how many people have you asked if the website you recently launched is useful? Exactly … And the number of customers attracting to your website depends on the direction of your holiday travels and the brand of the car that will stand in the garage. In TenseApp!, we believe that well-conducted usability studies make sense. By combining quantitative and qualitative methods and interviews with real users, we can create websites that sell
Brief history of usability studies
As already noted, we are in the 60s era of the web. Web design and usability have been something of a frontier area of study. In fact, users were not even included in the web’s general research and testing process in its earliest days. This was thanks to a long history of technology, which brought inherent flaws such as the speed, mobility, and costs of interfacing with technology. At this point, both designers and developers had less-than-stellar experiences with technology and decided to continue with the studies of conventional software. In 1989, Susan Etlinger published her ‘User-Centered Design,’ which largely defined usability as the practice of improving the usability of an application for the end-user.
Types of usability studies
1. Conformance studies: These tests only evaluate the changes and differences made by users with the ones presented by the designer to ascertain the consequences of certain design decisions, verify the applicability and consistency of the design solution to problems, and customers’ actual needs. 2. Evaluations on complexity: Although a conformance study is a great way to test a customer’s opinion about your website, it has no practical value. When you present the person who will do the conformance test with a simpler design solution, it will not be a challenge to prove that they are satisfied and happy. “A page of fewer than 2 lines seems simple, but not if the users have to struggle to understand the first few lines”. – Jakob Nielsen. 3.
How to conduct an experiment
Setup a suitable testing environment: A comfortable user experience will be respected when using your website. So choose a space, which is open, free of any distractions, and makes the testing participants feel at home. Also, you should choose a testing environment that allows you to control variables like fonts, colors, and visuals; and use a matching color scheme for the experiment. Choose a flexible and high-quality subject: A sample of 1-3 people is needed. It should be reliable, and responsive, and have good communication skills. A sample of 1-3 people is needed. It should be reliable, and responsive, and have good communication skills.
Tips and guidelines
Have a test group for the usability of your website Makes the experiments short and sweet Do not start a new design without a clear idea of what the users need Do not force users to do something; but instead, be a facilitator and help them find the right way Leverage emotional words. The colors of your website Are honest in the experiments, be patient with the users, Accept limitations, do not change the choices when the user does not understand them. Do not rely only on the first 15 seconds of the trial; try to capture a much larger part of the visit. Conclusion User experience is all about enhancing user’s confidence in your website by providing a stable and comfortable environment for their interactions with your site and your brand.
The quantitative method
We propose to calculate user action actions and compare the ease with which a user can complete these actions with the website’s status. We then take all the user action actions and look at the status of the websites of all the major web companies, including Facebook, Amazon, and Netflix. Each company works hard to offer the highest quality, and their websites should not be a pain to use. The experiment costs us little to run and uses the most common devices for internet browsing. The qualitative method is based on everyday experiences with the product or service. Researchers observe users and take notes. For example, we analyze videos, game users, and e-commerce customer service calls.
The qualitative method
Consulting prospective customers that already use your product is the best way to understand the problems you are trying to solve and how they perceive your offer. According to designer and author Jitish Kallat, “The greatest insight is gained from talking to people who use the service or the product: they tell us where our target users are coming from and where they think our product is missing something” The easiest way to get access to a large sample is to use Amazon Mechanical Turk. Select “remote,” then the services you would like to perform in exchange for money. You don’t need to worry if you are a designer with little experience in the field. Our user researchers at Tapemob are also fully qualified people working at the intersection of design and technology.
The third method
Does your design need some usability studies? No doubt you have already received quite a few good quality user experiences on your website, but there are also some poor ones, so what do you do with them? If you have doubts about your design but are not strong enough to start designing it all over again, we have the solution for you. The third method is a qualitative study with online users. It is effortless to conduct one, and it gives us a fascinating insight into our users’ reactions to our site. Article Continues Below Using the third method is much easier than you may think. We have prepared a step-by-step guide to write a qualitative study for you if you are a web design professional. Here we will explain how to improve usability at your website by asking online users.
The final phase
We finish the story with a few steps that people with the need of a service can take if they are considering the price, the usability, the end user’s expectations and are not willing to pay for the status quo: Find the absolute best people (user experience designers) to work with. Please explain how you will use their services and explain how you will take into account their contributions. Ensure that the people you hire understand the process and the findings of the usability study and the survey they have conducted on their customers. Is there something missing?
What to do now?
Today, you mustn’t think of usability as something to do after the design is done. To test usability well and get a clear insight into user behavior, you must constantly run usability studies on your website to get some real insights into the effectiveness of your website design. When a website is well-designed, it presents a stunning and effective interface. But when it fails to achieve this, the testing reveals the real situation and real costs to your users. What to test? If you’re a UI designer, start with page features. Really. You can’t test everything – and there are many usability problems that you will never find. But before you do your first usability study, analyze all the things you must test and make a list of the pages you’ll use for testing.
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