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How much does the company logo cost?
The logo is the basis of visual identification. The price of the logo reflects its quality, and the quality has a huge impact on the company’s image. By investing in a logo, you have a real impact on how customers perceive you. The final cost is influenced by, among other things, how many variants the company expects. On this media, the logo will appear, the time spent on the design, the scope of changes and corrections, the type of the brand book … Sometimes a stage that may seem simple and quick – in fact requires many hours of work from the graphic designer. In the article, we explain how this process works and how much the logo design actually costs.
Logo – small sign, great job
The preparation of the logo is not limited to creating one graphic. In addition to the basic version, others are created, including a simplified version, in contrast, with a gradient, and in monochrome. The amount of work is also influenced by how the logo is to be used. Sometimes customers only intend to post them on the Internet, e.g., on a website and social media. Others put their logos on team member uniforms, multi-format banners, car advertisements, and building facades. A developed logo design must look great on any medium, regardless of its size or material.
The final stage is the preparation of the brand book. Depending on the arrangements, it may include: logo structure, description of the colors used for the different versions of the logo (basic, monochrome, in counter, etc.), description of the meaning and structure of the sign, range of the protective field, monochrome and achromatic version, recommended fonts, background colors. There are even more elements in the extended version. Each of them is additional work for the graphic designer.
Of course, there are cheaper options, but their quality is sometimes unsatisfactory. Free templates quickly adjusted by random people, ready-made templates from the creation bank, which are repeated in dozens of other companies … Brand image always suffers from this type of savings.
Step by step – from a brief to a logo
We approach the creation of the logo in a thoughtful and orderly manner. We know from experience that a strategic approach, order, and sequence of actions are the key to success.
- First, we ask the client to complete a short brief. We pay attention to the client’s preferences and style expectations. Finally, we check the colors in which the client would like his logo. Of course, all of this is some form of guidance that will help us create some logo suggestions.
- After analyzing the brief and information from the client, we proceed to a deeper understanding of the industry. We try to draw attention to its characteristic features as well as the associations and emotions it evokes. Then we browse the pages related to this industry, various types of graphics, paying attention to the logos of competitors and similar companies. This way we try to “feel” the client’s industry.
- Using the collected information, we start working on the logo design. We work in a graphic program that saves our projects in a vector version. Working with vectors is time-consuming and requires great precision. Creating a graphic + name can take from several to several hours of work. We pay attention to all the details affecting the final quality, such as joining elements, various types of rounding, fillings, etc. In the design phase of the proposal, we try to predict the possibility of full use of the logo on various materials.
We design the logo in a monochrome version, in order to focus on the shape and functionality of the logo in the first phase. We send the propositions of the trademark to the client who selects 1-2 versions on which further work will be carried out. He can also give his comments to selected versions of the logo, provide tips that we take into account. The final stage of creating a logo design is giving it a color version.
- After the customer selects the final version, we save the logo in the following formats:
- Vector: AI, PDF, EPS
- Bitmap: JPG, PNG (no background)
How long does it take to work on the logo?
The implementation time depends on the amount of information received from the client during the meeting; materials sent can support the logo creation process, industry theme, and requirements. We reserve 3-6 hours of working time to create the first version of the logo (points 2-3) (the time does not include corrections). Sometimes this stage may take longer when the created graphics require more work (e.g., creating an image of a leopard in a graphic sign). Depending on the number of changes and corrections, the time needed to create a logo can be from 2 days to even a month. The latter situation only applies to extreme cases, when the number of changes and corrections significantly extends the implementation time.
How much does a logo design cost?
Our starting price for making the logo in the version described above (without the brand book) is USD 1500 net.
Is it worth saving on a logo design?
When looking for a contractor, entrepreneurs often face a dilemma: pay more for a professional logo or outsource the task to amateurs? Some may think that the trademark is not that important or that even an inexperienced person can handle it. Nothing could be more wrong! A logo is a lot of work – both conceptual and technical. The time devoted to analysis and strategy allows avoiding misunderstandings related to the mismatch of the logo to different surfaces, fonts, etc. Its end product is a fully professional logo in a graphic file in curves that can be freely enlarged and used without any loss of quality. It is worth remembering that choosing a cheaper option can entail large image losses.
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