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Google Ads account

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Google Ads account.  What is a Customer ID?  How do I grant access to another person?  How to connect your account to Google Analytics?

Google Ads account. What is a Customer ID? How do I grant access to another person? How to connect your account to Google Analytics?


Customer ID

The customer ID is a unique 10-digit number assigned to each Google Ads account. It is used to identify your Google Ads account and connect it with other Google services and third-party tools.

Your customer ID should be provided when contacting the Google Ads customer service department, as well as when linking the account with other Google services, such as Google Analytics, Google My Business, or a Google Ads manager account – most often used by agencies and advertisers managing several accounts at the same time.

Remember that anyone with an ID number can use it to access data on your Google Ads account, so only share it with trusted people!

Where to find your customer ID?

  1. Log in to your Google Ads account .
  2. There is a question mark icon in the top right corner. Click on it.
  3. In the expanded list, at the bottom, there is “Client ID: xxx-xxx-xxxx”

Giving someone / agency access to your Google Ads account

  1. You as a customer provide the Customer ID to the person who is to manage the account
  2. Then the managing person logs in to his MCC account, he enters “Accounts”, then in “Management” and clicks “+ Connect existing account”. The next step is to enter the sent customer ID number and click “Send invitation”.
  3. You will receive a request to approve account access to your e-mail address. To accept access, go to your Google Ads account in the upper right corner, select “Tools and settings” from the menu.
  4. Select “Configuration” from the drop-down list and click “Access and Security”
  5. Then select the “Managers” tab and click “Accept”

Linking the Google Ads manager with Google Analytics

The combination of services is a good solution as it not only helps to analyze the activities performed on your website by customers but also enables easier management of goals and transactions imported from Analytics, remarketing lists, and user engagement statistics on the website, as well as exported cost data from multiple accounts Google Ads.

When you add a new Google Ads account to a manager account, it will be automatically linked to the same Analytics properties.

Linking Google Analytics properties to a Google Ads manager account

Before you begin, please note that to link a Google Analytics account to Google Ads, you must have administrative access to the Google Ads manager account and Google Analytics property edit permissions.

  1. Log in to your Google Ads manager account  .
  2. In the upper right corner, select “Tools and Settings” from the menu.
  3. Select “Configuration” from the drop-down list and click “Connected Accounts”.
  4. In the “Google Analytics (UA)” or “Google Analytics (GA4) and Firebase” sections, click “Details”. You will see a list of Google Analytics services that you have access to.
  5. Click “Link” next to the property you want to link to your Google Ads manager account.
  6. (Universal Analytics properties only) You will see a list of the data views available for that property that you can link to. There are 2 settings: If your Google Ads account is managed by a Google Ads manager account that is linked to this property, you’ll also see a column with data views associated with that manager account.
    • “Import Site Data”: Select the data view from which you want to import site engagement metrics. While it’s optional, it is recommended that you select 1 data view, which will show your site engagement metrics in Google Analytics reporting columns for all managed accounts.
    • “Combine”: Combine as many data views as you want. This way, Google Ads click and cost data will be available in Analytics, and Analytics goals and transactions will be available in Google Ads. You can always choose a different data view for each managed account.
  7. Click on “Save”.

Repeat these steps for any additional services you want to connect.

Giving access to your Google Analytics account to another person / agency

  1. Log in to your Google Analytics account . 
  2. At the bottom left of the list, click “Administration”
  3. Depending on what level you want to add a user, select the Account ,  Service  or  View column  and click  ” User Management”.
  4. In the Account  Permissions list,  click ” + ” and then  Add Users . 
  5. Enter the email address of the user’s Google account.
  6. Select “Notify new users by email” to send the message.
  7. Select the appropriate permissions. Click “Add”.

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