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Corona crisis: how does it affect the behavior of Internet users?
The epidemic state introduced in Singapore in connection with SARS-CoV-2 has caused a lot of confusion in the lives of each of us. The coronavirus had an impact not only on the health and safety of society but also on economic processes, the organization of work, and education. We had to give up many things and activities. Our way of spending time has changed, and thus – our daily habits and habits. We no longer shake a hand when greeting us; we do not exchange kisses during meetings with friends, we have limited travel by public transport to the maximum. Our attention has been directed to a completely different path. According to Google Trends, the public began to be interested in other topics than before.
Currently, the TOP 15 queries on Google which are still gaining popularity are as follows:
We can see that information regarding the coronavirus has dominated all other topics. The outbreak has distracted consumers from most products and services. At present, we are not looking for tourist attractions for holidays or addresses of interesting restaurants. Still, rather useful information about health protection for oneself and their loved ones are being searched for.
It might seem that at least medical-related topics should be of greater interest. However, taking the example of Singapore, we can see that it is not so. Healthcare topics directly related to the pandemic have become crucial for users. The remaining issues were relegated to the background.
Rehabilitation was a bit more popular. It happened because, during the coronavirus, many people were locked at home and could not freely use the help they had previously received. Many medical points have been closed or have restricted their access. People in need of rehabilitation were looking for places to which they could apply. When they did not find such places, they started looking for ways to rehabilitate and exercise online.
When analyzing the above charts, a conclusion emerges: changes in the behavior of Internet users should lead to changes in the activities of entrepreneurs. It is important to understand that people confined at home are associated with anxiety, frustration, and fatigue. Therefore, companies should adapt to the current situation, change their mindset and modify their strategy.
Let’s set new goals
We can compare the current situation to a tedious march rather than a fast run. So the best way is to set a new goal for yourself and calmly implement it step by step. What could this goal be?
The most beneficial now can be understanding our client’s attitude – his situation, what he says, and how he behaves. The key to proper interaction will be listening to his needs as much as possible and proper communication. It is important to engage the community around the brand, take action in social media, publish expert texts and optimize the website as much as possible. These activities should effectively bind consumers to the brand and make them feel that the company meets them and is helpful in difficult situations.
The time of the coronavirus is also the time to analyze the strategy and products offered. A lot of textile companies and clothing manufacturers have quickly adapted to the current situation. They have stopped producing goods from their regular offer, and you will replace them with face masks. The case is similar to 3D printing companies that have started to mass-produce helmets for medical personnel. So if the pandemic has significantly affected your market situation and you cannot provide your basic services, maybe you should also consider new tactics?
After every storm, the sun comes out
It is known that in a situation of anxiety, making any decisions is much more difficult. However, don’t give up! Although most entrepreneurs are now faced with tight budgets, the time of recession cannot be associated with complete inaction. The competition is not sleeping. Therefore, it is worth thinking strategically to make sure that our actions are adequate to the needs and expectations of the market.
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