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Communication with the client in the social media of the hotel industry
It seems that the concept of “Customer Experience” should be familiar to most entrepreneurs. After all, our Singaporean “Customer our Lord” has a similar application. So why has the hotel industry experienced crises so often recently? We decided to look at the practices that this industry will gain, not lose, customers.
Request an evaluation
It is worth encouraging your guests to share their opinion about their stay. Of course, good feedback works as a magnet for customers, but bad feedback will allow you to look at the problems. Thanks to them, you can avoid repeated complaints and negative opinions. Try to talk to guests while they are still there. Let them share their opinion about the hotel with you. A good time for such conversations is the moment of checking out when the guests have already formed an opinion. Few people will admit that they have been bothered by something, but it doesn’t hurt to ask. After such an interview, guests will surely take into account how important their opinion is to you.
It also doesn’t hurt to encourage them to give good grades with sticker-like help. You can place them on mirrors in the room or the bathroom. Not without reason, many places also place them on the door. Typically, they get visitors’ attention by saying: “Reviewed on the world’s best travel site, Tripadvisor” or “We’re Booked.”
Bad feedback – how to deal with it?
Sometimes a negative opinion appears on your hotel profile. What can you do with it? In the beginning, it is necessary to analyze who the criticism may come from. If from a hotel guest, then the first reaction should be an apology. Even if you don’t think the review is legitimate, the word “sorry” will have a calming effect on the visitor. Later, you can ask for the details of the inconvenience that happened to him. Finally, express your sympathy and reassure the guest that they will not encounter a similar situation the next time they visit. The diagram above is a summarized 5P method which includes the following:
- admit your mistake
- correct yourself
- make up
Another situation is when people who have never been your guests give negative feedback. You can ask them publicly about the date of stay to confirm when the situation took place. You will probably not get an answer, and the silence of the “visitor” will be interpreted as a lack of commitment to solving the matter.
What never do? Do not use profanity, insult guests, do not assume that the person was not a guest without checking the list, do not threaten the police and legal regulations. This will act as a blanket for a bull and lead to unpleasant situations.
A good example of reacting to the crisis is the situation of a Singaporean fanpage. One day, several dozen comments with one star appeared on their website. None of the evaluators were clients of the company. Thanks to the intervention of Internet users, the situation was clarified fairly quickly. It was enough for the administrator to write a private message to those people (actually Spanish residents!) Who was asked about the rating? Many of them replied that they did not give a rating and did not know why it was on this fanpage. The feedback was easily removed, and the company regained its good image. Perhaps without contacting the evaluators, it would not have been possible to solve this puzzle until today.
Make it easy to rate.
How many times have you dropped out of grading just because the process itself was too long and arduous? Perhaps the small amount of feedback on your profile is due to this situation. The writing process itself is quite time-consuming, making it as easy as possible for your guests to express their opinions. First, add a review space on your website. This is the first place guests come to when they want to find out about your hotel.
Second, avoid anonymous feedback, but make it easier for users to log in with the option via Facebook or Gmail, for example. Creating a new account, only for one-time action, will not appeal to many people.
Third, moderate the comments. It is not about removing the negative and approving the positive. Each opinion is valuable as long as it is not spamming or deviating from the topic. Try to respond to negative opinions instead of pretending that you have never seen them. This proves the credibility of the place. After all, not everyone has to like it with you.
Make it easy for your guests to comment on social media. Create posts to remind you of this opportunity and award perks. If you are fighting for every opinion, offer the commenting guests a surprise on your next visit. This will surely show them that a few minutes devoted to your hotel will definitely pay off.
Check the credibility of reviews
FakeSpot.com is a tool thanks to which each of us can check whether the reviews about the hotel (including, e.g., restaurants) are credible. In Singapore, it works best on Tripadvisor and Yelp. Analyzes customer behavior and comments. Take into consideration:
- money transactions (card payment)
- date of stay
- writing style (grammar, linguistic correctness)
- dependencies that occur with other user opinions
The tool, therefore, analyzes the opinions in detail. Thanks to this, you can check, for example, which come from jealous competition. How? FakeSpot checks the dependency of all opinions issued by the user. Even if they are issued from different accounts, they can be linked by a writing style that betrays each of us. Incredible for the tool are also reviews added from an account that does not have a history longer than one comment.
Why is it worth taking care of good opinions? Please read about it in our text: The stars in 2017 are awarded not only by the Michelin guide. You will learn how the number of stars influences the perception of your company by customers.
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Yes, of course!
The website’s search engine optimization is presently the most efficient means of obtaining organic traffic from the search engines and attracting individuals interested in a business or online store’s services or goods.
Even modest, individual SEO efforts may result in increased website traffic.
At doubaiseo.net, we concentrate on a complete service for the whole website and search engine optimization, which ensures that the company’s site is high and steady inside TOP 10 and TOP 3 for keywords.
Web optimization companies take steps that contribute to the site’s improvement but cannot guarantee a specific position in the indexed listings. Google frequently updates your search engine optimization abruptly and suddenly. The positioners do not affect: modifications in the calculations for search engine optimization, opposition actions, programming attacks, site code bugs, and worker activity; for instance, securing your site with HTTPS.
The site’s location is linked to its permeability in natural results for web crawlers, including Google online search tools. Experts in search engine optimization affect the evaluation of the site through calculations. This is done via SEO practices, including site improvement and power expansion through key connections (off-site works).
Web SEO helps to attract visitors across vast distances to our site. The expenses of obtaining a customer through internet search results may be far less than sponsored advertising. A well-arranged SEO strategy has a beneficial effect on the transformation of the site. The site’s location for certain queries, from the long tail to medium and cash, also ensures the trust of our customers.
The enhancement of the site design on the Internet produces results after a time, so it is worth demonstrating caution. The results are also not provided for the last time. Completing a TOP3, TOP5, or TOP10 scenario does not guarantee we retain it over the next several months. The optimization of the search engine relies on several components that vary often.
It is not simple to answer this unequivocally.
When you see the first results of search engine optimization, many factors influence your time: the industry in which you work, the experience of SEO professionals working for your website, the strategy used for search engine optimization, the web site’s history, i.e., the previous SEO activities, and the intensity of the competition itself.
At Singapore SEO Company, when optimizing the website for search engines, we are not trying to reach first place – the result is not only a high but a steady position.
We concentrate on a complete SEO approach that, while longer than quick position development activities, eventually provides much more advantages and a solid position that you will not lose after one week.
It should be remembered that the competition likewise works on its SEO. The time required to overcome it may be somewhat longer, depending on the industry, the popularity of the key sentences, or the range of the page.
This is a frequently asked question, and it is not answered universally.
The number of keywords that you may include on your website or online shop will vary depending on the size of the business and the website itself or on the budget for the SEO campaign and the potential of the sentences.
Investing in people who will not deliver the anticipated conversion is not worthwhile.
Optimizing search engines for a limited number of keywords is generally beneficial if the website is not yet fully established.
It would be odd to overload a few subpages with numerous keywords and not appeal to search engine robots.
Search engine optimization will be comparable only in one and two sentences, where SEO efforts are evident and adverse to the search engine, which is paid for search engine optimization.
In singaporeseocompany.biz, we attempt to position websites for many sentences, taking into account the wider business context and long-duty words in which you may put the page for specific search searches.
The more your site is accessible in industry-specific searches, the simpler it is to create your picture as an industry-specific authority.
Tracking and analysis tools may offer a lot of information that, if properly analyzed, allows you to evaluate the search engine optimization performance and to create a strategy for future SEO operations.
There are many methods to check the impact of optimizing the search engine.
One of the most popular is the following:
Analysis of the number of organic search results on-site visits (available in Google Analytics, among others),
2. Key sentences that lead visitors to the website analysis (available in combination with Google Analytics, Google Webmaster Tools, and Ahrefs),
3.Measure the prominence of the website in natural search results (a good tool for this action is, e.g., Senuto),
4.Click-through Rate (CTR) study for each query which leads the search results to show the page,
5. Analyzing the website’s average position for a particular query (among other things accessible in Semstorm).
There are numerous variables to address this issue.
At singaporeseocompany.biz, we have 20 years of expertise in websites and online shops for search engine optimizing in the Google search engine.
More than 300,000 customers have previously been serviced by our SEO experts and follow the newest search engine optimization news.
We constantly strive to work with our customers to provide the finest outcomes for the tasks carried out.
In our discussions, we frequently stress that certain objectives need long-term effort.
It isn’t easy to anticipate that after a week or even a month of optimizing, the website appears in top places in Google.
However, is your business website likely to get TOP 3 and TOP 10 views?
Certainly yes! Yes!
During the SEO audit, we examine all the most significant factors that influence the ultimate search engine rank of the website.
We attempt to identify places to make adjustments.
Search engine optimization concerns the quality of the content and the website itself, which should be readable for search engine robots in an ideal situation.
The SEO audit examines the addresses of subpages, the metadata (mostly title and description tags), the page code responsible for load speed, and search engine robots’ readability.
The content – the saturation with keywords, the right distribution of information on the website, and internal and external connections are of the utmost significance.
Optimizing the website may be split into two major tasks:
website technological optimization – inside it, we will concentrate on enhancing the quality of code, links, headers, or arrangement of websites;
Optimization of content – creation of descriptions using chosen keywords.
The website should be read optimally. It doesn’t cause the search engine to crawl.
We also ensure its interface for visiting visitors is user-friendly and straightforward.
We also optimize page view speed (affected by the size and aesthetics of the code) and headers and meta-tags, and internal links.