Home » News » Colors in marketing and their impact on customers

Colors in marketing and their impact on customers

Visit our storeYou can order an SEO service from our company online, and we will start working on your website much faster.

GET A FREE QUOTE FOR SEO ACTIVITIES FOR YOUR BUSINESS

Leave us a contact to you, and we will call you back and present an offer tailored to the needs of your business.

Stay ahead of the competition on Google with SEO!


Colors in marketing and their impact on customers

COMPUTER GRAPHICS

As many as 80% of recipients associate the brand with the color it uses. It proves how much you can do by choosing the right color combinations for your company. It is not only an aesthetic matter – colors are powerful, and when used properly, they can significantly affect the customer …

THE IMPACT OF COLORS ON THE CUSTOMER

At the very beginning, it is important to realize that colors will not work the same for every customer. It all depends on who he is – the way he perceives colors is influenced by gender, age, and even cultural differences. Women notice more colors than men; younger people prefer vivid and intense shades, while older people choose more muted tones. It is also worth knowing that a given color may be perceived differently in different parts of the world – for example, we associate white with innocence, but it is the color of mourning in the Far East.

WHAT POWERS DO SPECIFIC COLORS HAVE?

Several colors are especially willingly used in promotion due to their action and impact on humans.

Yellow

Bile means joy, optimism, and energy. It is related to happiness and intellect. Because it is very positively associated with the sun, it is often used in the travel industry and advertising products for children. This color evokes pleasant feelings and introduces a nice atmosphere, so it is worth using it to promote pleasant products. It stimulates the taste buds, which is why it is sometimes used in fast food – a perfect example is the world-famous yellow letter “M,” which is the McDonald’s logo. However, this color is not a good choice for prestigious goods.


This is the most famous letter “M” in the world – the McDonald’s logo

Red

It is an intense color associated with emotions. It stands out from the crowd and attracts attention, so it is often used to inform about promotional campaigns. Red awakens energy, motivates us to act and make quick decisions. For this reason, it is best used as an accent to stimulate action – it is often used in CTA buttons.

Red emphasizes emotions associated with war, strength, threat, passion, love, and determination. It works well when advertising sports cars, games, or energy drinks – an example is the Red Bull logo.

Red Bull, a popular energy drink, uses red in its identification

Orange

Therefore, this combination of yellow and red contains the energy and joy characteristic of both of these colors. It focuses the recipient’s attention but also stimulates the appetite. This is why it appears so often in the food industry. As a color especially liked by young people, Orange is also used to promote products aimed at young people.


Dunkin ‘Donuts, now Dunkin’, a popular donut chain, puts its bet on orange.


Like Orange, a network that wants to be perceived as modern.
 

Green

Green is associated with nature, tranquility and evokes positive feelings in customers. It is the most eye-friendly for our eyes. It symbolizes harmony, freshness, growth, and fertility. It is also reminiscent of safety, which is why it is used in advertisements to emphasize the harmlessness of products and food and medicines – their natural origin.

The logo of Android, a popular smartphone operating system, is green, as is the Natura drugstore chain. 

Blue

This color has a calming effect. It does not cause negative associations; it inspires confidence, but at the same time, suppresses the appetite. For this reason, it is better not to use it in catering industries. Blue is perfect for identifying cosmetic products related to purity, water, sky, and air.

The Nivea brand is associated with trust and high quality and has been using blue in its logo for many years.

Black

Although black is not very pleasant for many of us and brings to mind mourning and death, it is also a mysterious, luxurious and elegant color. For this reason, it is perfect for advertising classic and prestigious products. It also fits well with other colors so that it can be used as an additional color.

Black used in the identification of Adidas and Mercedes effectively strengthens their reception as prestigious products. 

Color combinations

It is not always possible to find only one color and its derivatives in advertising or corporate visual identification. Often, brands decide to combine several colors, but you need to be careful. Too many shades used and too high saturation may cause tiredness in the recipient and thus opposite to the desired results.

An example of the use of several colors can be the well-known Google or eBay logos.

Choosing the right colors when creating the company’s visual identity and creating a promotional campaign is of great importance. It is not only about important aesthetic issues, but choosing a shade that does not match the product can produce opposite results. Therefore, it is worth considering the issue of choosing colors very carefully.

WHAT TO REMEMBER?

The most important issue is the selection of appropriate colors that will evoke associations or motivate the client to take a specific action. However, it is worth remembering about aesthetics. When choosing colors, it is safest to focus on one to three not to cause chaos. To create harmony and make sure that all the colors match, it’s best to use the color wheel. There are three proven ways to choose colors: colors adjacent to each other in a circle, complementary colors, i.e., those lying on opposite sides of the circle, and contrasting colors, which mark the vertices of an isosceles triangle inscribed in the color wheel.

It’s also worth knowing that design trends are changing. Once upon a time, tonal transitions were not used in visual identification, but nowadays, brands increasingly focus on this type of solution. In this way, you can aesthetically combine different colors or several shades of one.

Tags: image, logo, branding, strategy, website


Take a look at the examples below to see what Singapore SEO can achieve for your company!

#1 Singapore’s Best SEO Agency we are marketing and search engine optimization company.


Achieve the highest possible Google ranking position.

You will get recommendations and SEO services on the most effective way to improve the position of your website in the Google and Bing indexes and Facebook and Yahoo.

Specialist investigation for commercial purposes (SEO).

We will evaluate, market, and position your website to reach the most basic specialist limits in Singapore associated with SEO. Advertising, social media, public relations, and SEO are all possible with our company.

Singapore’s leading digital marketing agency

With Singapore SEO, you will be able to determine if your website is responsive on mobile phones, Asian cell phones, and whether it loads quickly in Asia. With the help of our SEO agency, you may showcase your business and get top rankings.

 <a href=Singapore Best SEO Agency ” class=”wp-image-1475″/>
Singapore Best SEO Agency

Singaporeseocompany.biz – Does it seem that you are looking for the finest SEO experts in Singapore all over the Asia market? You may hire the finest experts for Google SEO, Facebook marketing, and Bing website optimization. Our clients in the Middle East region are advertising professionals and search engine optimization experts that provide top-rated Singapore premium SEO for administrations in the websites for our customers.

SEO Singapore web composition and development | Best SEO Agency and SEO specialist in Asia, Web file optimization – measures indicated in the results of regular web crawlers for selected phrases and joints that achieve a specific website the highest potential situation. The arrangement cycle is a well-known part of online exhibitions.

Website search engine optimization, Marketing, Singapore Website Positioning, Marketing, SEO

Singapore SEO Group is Asia’s leading online marketing company and is undoubtedly Singapore’s finest SEO company. We provide our clients in Singapore fiscal and SEO results engineered responses. Our certain level and exceptional web affiliations have shown us the advanced market in the UAE, London, Hong Kong from our adversaries.

Singapore SEO Agency
Search engine optimization in Emirates, Marketing, SEO in Singapore

Singapore website optimization | Award-winning SEO agency and social media specialist for Singapore Digital Marketing.

We initially evaluated website optimization offices for SEO, PPC, Social Media in Singapore. Digital marketing professionals from our marketing style guarantee that all duties are carried out in Google, Facebook, and LinkedIn and an expert website that improves the company with additional ROIs rotating for our clients in Singapore.

Search engine optimization, Marketing, SEO in Singapore Best SEO Agency
Search engine optimization, Marketing, SEO in singaporeseocompany.biz

SINGAPORE SEO – Google website posotioning – Google and Bing corporate and etrepreneur positioning

Singapore’s SEO and marketing business in Asia has, for the last 20 years, transmitted mostly observable quality for Google and Bing locals in the Singaporean digital marketing market. You would realize that Google is the top search engine optimization company for the Asia market; furthermore, we are a powerful, experienced, and the finest SEO organization in Dubai, London, the USA, Singapore, and Asia. We are also one of the best SEO specialists for search engine optimization offices in the United Arab Emirates and Warsaw, which works most rapidly. We offer my SEO Google the highest quality. Optimization, promotion, and electronic media organizations at the real cost of our customers in Singapore.

Website optimization - Positioning in Google and Bing Search engine optimization, Marketing, SEO in Singapore Best SEO Agency
Website optimization – Positioning in Google and Bing

We will verify whether your site is correctly integrated with Facebook and Google Maps by our SEO professional team. Singaporean business advertising and SEO. Usability and Search Engine Optimization (SEO) are important problems addressed by many experts. Outline: What gives a web page benevolence a high SERP ranking? Nevertheless, site renovation unnecessarily hazardous may undercut the SEO and user experience online.

Boost your online presence in Singapore with the help of our professional <a href=marketing services. We can help you reach a larger customer base at lower costs.” class=”wp-image-536″/>
Boost your online presence in Singapore with the help of our professional marketing services. We can help you reach a larger customer base at lower costs.

Leave a Reply

Your email address will not be published. Required fields are marked *