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We receive information that more and more companies claiming to be Google representations offer entrepreneurs a Google My Business account. Theoretically, nothing is disturbing about it. A business card is important both for the website’s position in the search engine and for the image of the company. However, the terms proposed by the alleged representatives of Google and the information they provide are often very far from the truth. It is worth being critical of this type of offer in order not to be deceived.
Offer to create an account on Google Maps – when should the yellow light come on?
Among the messages with which dishonest agencies come out most often, we can mention:
→ “We’re calling from Google,” “We represent Google.“
Many companies and agencies providing services on the Internet have the status of Google’s Partner. This means that they participate in the marketing program for advertising agencies and companies that manage Google Ads accounts. However, this does not mean that they are employees of Google or have a basis to represent Google. Posing as Google to encourage the use of services is against industry standards and is definitely unfair. Attention! If we receive an e-mail from a sender who has “google” in the name, it does not mean that they are a team member of Google. This should always be verified.
→ “We will set up a Google My Business account for 2 years for USD xxx.”
You can create and optimize a Google My Business listing yourself, but if we outsource it to a specialized company, it will be a service that deserves the most remuneration. However, not all entrepreneurs know that the creation and possession of a business card do not require paying fees. Therefore, dishonest companies offer a service with an expiry date, which means that before the expiry of 2 years (or another fixed period of time), they will submit another invoice to be paid. Of course, they will first offer the entrepreneur to “extend the subscription” or “renew the payment,” stating that this is the only way to keep the business card.
→ “We create a business card in Google Maps with a position guarantee.”
We have warned you many times that the slogan “position guarantee” should always be a warning signal that we may be dealing with a dishonest partner. Based on their knowledge and experience, firms and agencies can make predictions about what will be achieved at any given time, but they can never give a guarantee. The position is influenced by several hundred factors, most of which are Google’s secrets.
Is it worth ordering a Google business card?
Each company has the opportunity to independently and completely free of charge set up its own Google My Business card. Once created, a profile has no expiry date and requires no renewal or payment of fees. At the same time, completing and optimizing the business card is a time-consuming and labor-intensive task. It is worth entrusting this task to the hands of professionals who will take care of its attractive appearance. Most SEO agencies offer this type of service. At the same time, you have to be careful not to come across a dishonest company. The entity we entrust with keeping the map may charge a fee for its creation and updating (i.e., for its work), but the mere existence of the business card is not payable in any way. Therefore, if we receive the information that “if we do not pay, the business card will be removed,” we can be sure how to protect ourselves from such practices? First of all, we recommend you be prudent, calmly verify the information, and use the services of reliable business partners.
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