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AD 20122 search engine optimization – the best techniques and methods

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AD 20122 search engine optimization – the best techniques and methods

Google is constantly changing its ranking factors. Although the actions of Mountain View specialists can be unpredictable, the basic assumptions of Google’s strategy remain unchanged: the company cares primarily about the satisfaction of the Internet user.

Mobile and UX

Before we dive into the methods and techniques currently used in the SEO industry, let’s take a look at what happened at Google last year:

  • February 2016 – Google implements Accelerated Mobile Pages (AMP ), which it has been working on since 2015. 
  • May 2016 – Google performs another update of the ranking factors, as a result of which pages without a mobile version drop even more in the results of mobile searches (Mobilegeddon 2).  
  • August 2016 – Google announces that from January 10, 2017 , mobile websites displaying annoying pop-ups will be penalized 
  • November 2016 – Google begins testing a new indexing algorithm, which is to first read the content of the mobile version (Mobile First Indexing)  

It is not hard to see where all these activities are heading. The conclusion is obvious: your website will not be ranked high on Google without the mobile version.

Google has long noticed that mobile devices will gradually replace traditional computers. For this reason, the search engine from Mountain Dew has been rewarding websites with a mobile version for over two years and is putting more and more pressure on those who procrastinate with this decision. This strategy has to do with the concern for user convenience. Browsing an immobile page on a smartphone screen is terribly inconvenient: the font is unreadable, the pictures are scattered all over the screen, and the buttons are so small that they do not encourage interaction in any way. When Google sees such a page, it automatically determines that its owner does not care about the needs of its customers and lowers its position. This fact is beyond dispute. A positioner who gets a non-mobile page to the position is tied with his hands.

It follows that search engine optimization should be considered at the stage of creating the website. It must be not only mobile but also the most intuitive to use. The customer must feel there as if they are in a well-furnished apartment. If he does not encounter any obstacles while browsing, he will gladly stay longer. However, even a small mistake can make the annoyed leave the page, thus contributing to an increase in the bounce rate.

A free tool from Google will allow you to check if your website is correctly displayed on smartphone screens.

If you want to find out what stage users encounter a problem on your website, use one of the tools created for this purpose. Programs such as  Inspectletor  Analyzerallow you to record the behavior of Internet users on the website. Thanks to the analysis, it may turn out that the contact form is too complicated or that the font that is too small makes it difficult to focus on reading the text. There are many reasons why users leave your site, and in the vast majority of cases, it is impossible to diagnose them without professional tools.

Content is still king

Interesting and useful content still acts as a magnet for Internet users. The problem is that as a result of the vogue for content marketing, the Internet has been flooded with low-quality texts. So your content can’t look like this:

The “  Dreamhouse” architectural studio is a group of qualified specialists who can meet even the most difficult challenges. Thanks to us, your dream of a cozy house with a garden will finally become a reality. Our house designs in Singapore enjoy unflagging success among companies and individual clients. ”  

Google is already pretty good at dealing with the variation of Singaporean words. Thus, pushy stuffing of key phrases in the texts on the page does not make any sense. The main task of key phrases is to help you find the right information. For this purpose, you should carefully analyze the phrases leading to the website and choose the most valuable ones. The above text has nothing to do with content marketing. It does not help in search engine optimization or gaining users’ sympathy. Remember that their needs should be your priority.

So what should the content on your website be like? Professional, full-bodied, and naturally saturated with key phrases. It would also be good if they were evenly distributed on the page and increased systematically. For this purpose, it is worth installing a news module or blog on the website. Focus on the quality, not the number of articles published there. Internet users have become resistant to mediocrity.

What do influencers have to do with SEO?

Backing up and publishing articles on external portals are prevalent and still valid methods of acquiring friendly links. Recently, however, a new trend can be observed in the industry – it is cooperation with influencers. 

An influencer is a person who gathers a large community around their social channels but cannot be called a celebrity or a public figure yet. Cooperation with influencers is usually based on sending them products for testing. If the gift meets their expectations, they share a review on the blog or their social channels. A link usually accompanies the publication. In this way, we strengthen the domain without risking penalties from Google and gain publicity among influencer fans.

Photos marked with the hashtag # zróbtoNAŁ, source: Instagram

Correspondingly high budget

Because search engine optimization affects so many activities nowadays, qualitative SEO is becoming more and more expensive. In the text: Positioning with Fast Results? Forget it! We have already mentioned that SEO takes a lot of investment. You need to build back-end facilities, pay for domains and servers, and create high-quality content. The distribution of content marketing materials also comes at a price. The cost of publication on large general information portals can be as high as USD 4,000. In addition, the work of the SEO team, graphic designers, and copywriters should also be added. Is it worth exposing yourself to such costs? If you want to acquire customers.

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How does SEO work in Singapore?

The site’s location is linked to its permeability in natural results for web crawlers, including Google online search tools. Experts in search engine optimization affect the evaluation of the site through calculations. This is done via SEO practices, including site improvement and power expansion through key connections (off-site works).

Is a search engine optimization website beneficial?

Web SEO helps to attract visitors across vast distances to our site. The expenses of obtaining a customer through internet search results may be far less than sponsored advertising. A well-arranged SEO strategy has a beneficial effect on the transformation of the site. The site’s location for certain queries, from the long tail to medium and cash, also ensures the trust of our customers.

When may optimization benefits of the search engine be expected?

The enhancement of the site design on the Internet produces results after a time, so it is worth demonstrating caution. The results are also not provided for the last time. Completing a TOP3, TOP5, or TOP10 scenario does not guarantee we retain it over the next several months. The optimization of the search engine relies on several components that vary often.

Does search engine optimization / SEO guarantee a high position?

Web optimization companies take steps that contribute to the site’s improvement but cannot guarantee a specific position in the indexed listings. Google frequently updates your search engine optimization abruptly and suddenly. The positioners do not affect: modifications in the calculations for search engine optimization, opposition actions, programming attacks, site code bugs, and worker activity; for instance, securing your site with HTTPS.

Is optimization of the search engine necessary in Singapore?

Yes, of course!
The website’s search engine optimization is presently the most efficient means of obtaining organic traffic from the search engines and attracting individuals interested in a business or online store’s services or goods.
Even modest, individual SEO efforts may result in increased website traffic.
At doubaiseo.net, we concentrate on a complete service for the whole website and search engine optimization, which ensures that the company’s site is high and steady inside TOP 10 and TOP 3 for keywords.

How long is SEO going to take?

It is not simple to answer this unequivocally.
When you see the first results of search engine optimization, many factors influence your time: the industry in which you work, the experience of SEO professionals working for your website, the strategy used for search engine optimization, the web site’s history, i.e., the previous SEO activities, and the intensity of the competition itself.
At Singapore SEO Company, when optimizing the website for search engines, we are not trying to reach first place – the result is not only a high but a steady position.

We concentrate on a complete SEO approach that, while longer than quick position development activities, eventually provides much more advantages and a solid position that you will not lose after one week.
It should be remembered that the competition likewise works on its SEO. The time required to overcome it may be somewhat longer, depending on the industry, the popularity of the key sentences, or the range of the page.

How many phrases can you identify in Google?

This is a frequently asked question, and it is not answered universally.
The number of keywords that you may include on your website or online shop will vary depending on the size of the business and the website itself or on the budget for the SEO campaign and the potential of the sentences.
Investing in people who will not deliver the anticipated conversion is not worthwhile.

Optimizing search engines for a limited number of keywords is generally beneficial if the website is not yet fully established.
It would be odd to overload a few subpages with numerous keywords and not appeal to search engine robots.
Search engine optimization will be comparable only in one and two sentences, where SEO efforts are evident and adverse to the search engine, which is paid for search engine optimization.
In singaporeseocompany.biz, we attempt to position websites for many sentences, taking into account the wider business context and long-duty words in which you may put the page for specific search searches.
The more your site is accessible in industry-specific searches, the simpler it is to create your picture as an industry-specific authority.

How can the search engine optimization benefits be verified?

Tracking and analysis tools may offer a lot of information that, if properly analyzed, allows you to evaluate the search engine optimization performance and to create a strategy for future SEO operations.
There are many methods to check the impact of optimizing the search engine.
One of the most popular is the following:
Analysis of the number of organic search results on-site visits (available in Google Analytics, among others),

2. Key sentences that lead visitors to the website analysis (available in combination with Google Analytics, Google Webmaster Tools, and Ahrefs),

3.Measure the prominence of the website in natural search results (a good tool for this action is, e.g., Senuto),

4.Click-through Rate (CTR) study for each query which leads the search results to show the page,

5. Analyzing the website’s average position for a particular query (among other things accessible in Semstorm).

Will my website achieve Google’s top positions?

There are numerous variables to address this issue.
At singaporeseocompany.biz, we have 20 years of expertise in websites and online shops for search engine optimizing in the Google search engine.
More than 300,000 customers have previously been serviced by our SEO experts and follow the newest search engine optimization news.
We constantly strive to work with our customers to provide the finest outcomes for the tasks carried out.
In our discussions, we frequently stress that certain objectives need long-term effort.
It isn’t easy to anticipate that after a week or even a month of optimizing, the website appears in top places in Google.
However, is your business website likely to get TOP 3 and TOP 10 views?
Certainly yes! Yes!

What is the scope of an SEO audit?

During the SEO audit, we examine all the most significant factors that influence the ultimate search engine rank of the website.
We attempt to identify places to make adjustments.
Search engine optimization concerns the quality of the content and the website itself, which should be readable for search engine robots in an ideal situation.
The SEO audit examines the addresses of subpages, the metadata (mostly title and description tags), the page code responsible for load speed, and search engine robots’ readability.
The content – the saturation with keywords, the right distribution of information on the website, and internal and external connections are of the utmost significance.

What is the optimization of the website?

Optimizing the website may be split into two major tasks:
website technological optimization – inside it, we will concentrate on enhancing the quality of code, links, headers, or arrangement of websites;
Optimization of content – creation of descriptions using chosen keywords.
The website should be read optimally. It doesn’t cause the search engine to crawl.
We also ensure its interface for visiting visitors is user-friendly and straightforward.
We also optimize page view speed (affected by the size and aesthetics of the code) and headers and meta-tags, and internal links.

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