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Why isn’t my page on Google? This question keeps the eyes awake not only from new owners of sites. Sometimes, due to unfortunate events, a page with a longer history disappears from the Google search engine. From the text, you will learn why the page may disappear from Google and how to deal with this problem.
- Meta robots tag with “noindex” content
It is he who prevents the page from appearing in the search engine. It is used, for example, when building a new website when we do not want it to be searched by users yet. It happens, however, that the “no index” tag appears in the page code due to an error. Therefore, if our site “dropped out” from Google, let’s start by checking the code snippet in the source code of the page or use the help of one of the many browser plugins, such as “Meta Tag Checker,” to make sure that there is no “no index” tag in the code.
- Blocking the website from the server level
To check if the blocking of search engine robots is not on the server-side, open the .htaccess file. This type of blockage can also be verified in Google Search Console tools. If GSC downloads our site – it will mean that the problem should be looked for elsewhere.
If you can’t find your page on Google, maybe the robots.txt file is to blame. It is used to manage the traffic of robots. Still, from its level, you can also block the access of search engine robots to selected subpages or the entire website so that the page may be incorrectly indexed, or it will not be visited at all by Google robots. The robots.txt file should be located in the main directory of our website, so if you see a 404 error after entering the address of yourdomain.pl/robots.txt, it means that you do not have a robots.txt file on your server, so the reason for the lack of the page in the Google index lies in another place. If the robots.txt file did not exist, it is worth entering it by including the following directive: User-agent: * Allow: /
- Safe Search Filter
If your website contains content intended only for adults, it is worth checking if the Safe Search filter is not enabled in the Google search engine. If this is the case, there is a good chance that your website will be blocked in Google search results. It is enough to turn off the filter to make the page visible again.
- New domain
If you are using a freshly purchased domain where you just published your site and no links link to it, chances are Google doesn’t know about it at all! Unfortunately, Google is not (yet) omnipotent, and it is worth helping it a little bit in reaching new pages. Then I suggest you create an account in Google Search Console, verify domain ownership and ask Google to index it. You will probably see the effect after a few minutes.
- Malicious and unwanted software
Sometimes not having viruses or malware is not enough. If we have unsecured forms on the website that allow the posting of comments, this may negatively affect the site’s indexing. For example, if spambots find our site, we may be treated in the same way as the owners of infected sites. Google values
- No SEO
Every owner of a website wants it to be displayed in the top positions. But what if the page does not display, even after entering a keyword consisting of your brand and the word you care about? Then check your SEO! Make sure that:
- there are no duplicate content on your website,
- the website is optimized in accordance with google guidelines for webmasters ,
- the content on the website is natural, useful and answers the user’s question
- you have correctly entered the meta title tag.
If, after meeting these conditions, the page still does not appear in search results, perhaps the phrase is difficult and highly competitive. In such a situation, consult an SEO specialist.
- Manual actions
In most cases, manual actions are related to attempts to manipulate the Google search index. The result of these actions of web admins not complying with the regulations is the lowering of the page’s position or even its failure to display. Manual actions can include :
- user-generated spam (e.g. the comment issue mentioned in the previous section)
- structured data problems
- unnatural links,
- undisclosed redirects,
- graphic masking,
- hidden text, or stuffing text and keywords,
- AMP content mismatches.
Fortunately, manual actions against our site can be checked in the aforementioned Google Search Console, which will allow us to take appropriate action to fix the problem and remove the penalty.
- Invalid HTTP response code
Each of the subpages intended to be displayed to users and placed in the Google ranking should return the HTTP 200 code, i.e., “OK.” Each of the HTTP headers has a role and informs about the way of the client’s query. If the Google crawler does not receive the correct code from our website, it may not crawl it. We can check if the website returns the correct HTTP status.
- No access for unlogged users
Are there any content or subpages on your website that require logging in to be displayed to the user? Or maybe the entire domain is password protected? The robot will not log in 🙂 Content available only to logged-in users is a problem that can often be overlooked, especially if we are looking for it ourselves, being a logged-in user. Enter a new incognito window.
To open an incognito window in Chrome, you can use a keyboard shortcut: Windows, Linux, or Chrome OS: press Ctrl + Shift + N.
When using Apple hardware, press ⌘ + Shift + N.
If you use Firefox, use the command: Ctrl + Shift + P.As a website administrator, you see more and have access to more features than the average user or robot. If the website has content, or even entire subpages that require logging in, or the entire domain is protected with a password – an unlogged user, and therefore also the search engine robot, may not reach it, and therefore it will not be indexed. To find out if the problem of the invisibility of the page in the search engine lies in this, it is best to check it using the incognito mode.
If your page is not indexed or has suddenly disappeared completely – you don’t have to panic. These are often small and easy to fix errors that can bring considerable losses, but a quick response will often allow us to avoid unpleasant consequences. I hope that this short entry will help solve some of the problems related to the lack of a domain in the Google index. If you had another interesting or unusual case of a domain being removed from the Google index, feel free to share your experience in the comments.
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