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10 effective ways to advertise your business on Google and more

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The company’s effective online advertising allows you to reach hundreds or even thousands of potential customers using the web quickly. There are really many ways to promote a company. Below are 10 popular methods that will help your business stand out from hundreds of thousands of other businesses. Not all advertising methods presented below will work for every form of activity, so we also advise who a given form of promotion will be the most beneficial for.

Is it worth investing in online advertising?

Internet advertising has dominated other types of advertising, mainly due to its wide reach and relatively low cost. It is slowly replacing other forms of marketing, it is more precise, and it allows us to reach our target group more efficiently. Thanks to the lack of time limits, the customer has access to the company’s offer at any time. Advertising on the website may be broadcast around the clock and not at certain times as TV advertising. Currently, almost every company has its own website and acquires customers mainly via the Internet. Internet marketing offers great promotional opportunities. It is definitely worth investing in advertising; you only need to think about its form and purpose.

1. SEO positioning

Advertising a company website on the Internet through its search engine optimization with well-chosen keywords is one of the most effective promotion methods. In short, it consists in optimizing the page code (e.g., setting the title, page description, headers, redirects, and removing errors that hinder indexing of the page by search engine robots), it is content (including its saturation with keywords, building thematic sections, placing valuable information) and building a link profile (e.g., by publishing links on various valuable websites, setting up business cards in business catalogs, etc.) in terms of specific key phrases so that the website is displayed in the highest positions in Google, Bing, Yandex or other search engines. Achieving high positions for frequently searched phrases translates into even thousands of visits by potential customers every day. Thanks to website search engine optimization, the cost of acquiring one user is meager, and the results can quickly exceed our expectations. However, to reap the benefits of search engine optimization, patience, systematic work, and continuous development of the website are required. Highly competitive phrases generate the highest traffic, and the time needed to promote a website for such phrases is counted in months and the case of the most competitive – even in years. In addition, search engine optimization requires obtaining specialist knowledge (both in programming to modify the website code and including SEO, i.e., the optimization of websites) and – due to the constant changes in the algorithms of search engines – its constant supplementation. For this reason, when choosing this method for advertising a company, it is worth contacting a specialized company with experience in SEO activities.

For whom?

  • every company,
  • effects dependent on the competitiveness of keywords.

What the cost?

  • from approx. 200 – 300 PLN to even several thousand,
  • the price depends on the competitiveness and the number of positioned phrases.

What effect?

  • high positions in search engines, e.g. Google, Bing, Yandex,
  • increase in the number of user visits.

What to combine with?

Interested in effective search engine optimization? Complete a free quote

2. Google Ads and Facebook Ads

Well-prepared contextual advertising is one of the best methods to promote your company on the Internet. Google Ads program allows you to create an advertisement and direct it to a strictly defined group of potential customers, e.g., people from Singapore looking for a guesthouse by the sea near Kołobrzeg. A small amount is enough to launch the campaign. Such online advertising of the company, unlike many other channels, is not paid only per impression (CPM) – it is also possible to pay per click (CPC). Therefore, the fee is charged only when a potential customer goes to the promoted website by clicking an advertisement on the search results page or the website of a Google partner. Before starting the campaign, it should be remembered that it is necessary to define the campaign’s purpose clearly. Some campaigns, for example, with a low budget and shallow margin at the same time, may not cover the cost of the campaign. Additionally, the optimization of such a campaign is quite limited. Advertisement website in Google Ads will greatly benefit companies where the products or services are offered at a profit much higher than the cost of a single click on the link. Promoting the company in this way should bring the greatest profit in increased sales when interest in the offered services or products is at its peak. Even if we have a different advertisement of the company on the Internet, it is worth promoting the website in Google Ads during this period.

Facebook Ads

Thanks to advertising in social media, particularly on Facebook, we can directly reach our target group. By specifying such characteristics as gender, age of the user, the advertisement reaches people who may be interested in it; Facebook also allows us to have a large selection of advertising display forms, e.g., image, video, slide show, contact advertisements.

For whom?

  • for almost any type of business (there are restrictions resulting from Google’s policy),
  • profitable when the cost of conversion is lower than our margin.

What the cost?

  • self-determined campaign budget,
  • the cost of clicking on an ad ranges from a dozen or so groszy to over PLN 100.

What effect?

  • page advertising above and below the organic search results,
  • the ability to display an advertisement on websites participating in the AdSense program,
  • Once your budget is exhausted, your ads stop showing and you lose additional traffic.

What to combine with?

  • positioning of pages in the initial phase, in the event of a decrease in position, in the peak of the season and as sales support.

Professional sponsored links campaign for your website Fills out a free quote.

3. Social Media

For whom?

  • for companies from creative industries offering products or services that are often the subject of discussion,
  • low effectiveness in the case of niche industries or typically industrial activities.

What the cost?

  • setting up and running a profile is free of charge,
  • the price of running by specialists may start from several hundred zlotys and end at several thousand – it depends on the number of profiles and the frequency of publishing entries.

What effect?

What to combine with?

  • blog,
  • video channel.

4. Google My Business

Maps created by Google are present not only on computers and laptops but also on Android mobile devices. They can also be viewed on smartphones and tablets with other operating systems. Every day, millions of people worldwide use them to search for addresses, restaurants, shops or use the navigation options provided by maps. Considering that over 80% of mobile devices in Singapore run on Android (data from 2016), this gives a huge number of potential customers that we can reach by creating a profile in the Google service. It is a way of advertising that should interest companies providing their services in a given location or a specific area. Setting up a business card for your company is very simple and completely free. This can be done by going to www. google. Pl/business and following the instructions. Activation of a business card requires verification, which can be carried out by phone, SMS, or postcard. Unfortunately, most often, Google allows the option of verification only with a postcard, which arrives within about two weeks of the notification. After setting up and activating your business card, you should start promoting it. This can be done by adding a link to the business card on our website, placing it on social networks, blog, in the footer of the e-mail, and using other channels. It is also a good idea to encourage customers to evaluate our business because many positive comments may affect the decision of a potential customer to take advantage of our offer.

For whom?

  • for every company,
  • especially useful for companies providing services or offering products in a specific location.

What the cost?

  • completely free service.

What effect?

What to combine with?

  • positioning of phrases with the name of the city.

5. Blog

Running your own blog is a good internet advertisement for a company that helps build a brand and our image as a specialist in a given field. Blogs related to fashion, cuisine, and interior design are trendy. Many users feel the need to follow trends and follow what their idols or industry specialists think. If we manage to become such an expert, we will be able to shape the interests of our readers, expand their knowledge on topics related to our business, or encourage them to buy a given product or service. Good article on a blog is also an effective form of advertising on the Internet, which reaches a vast audience, e.g., by recommending our post by users and sharing a link to it on their social profiles, recommending an article via instant messaging, or posting links to it on thematically related internet forums. However, it should be remembered that this form of company promotion will be effective only if – as in the case of social media – it is systematically developed. The minimum is the publication of one post a week, and optimally it is two or even three articles. They do not always have to be very long, but each time they should be written in the correct language, users will see the author as an expert in the field without stylistic or spelling errors. Before publishing the article, it is also worth taking care of its appearance. If we have the opportunity, please put a few photos related to the topic in question. It is best if they are of our own and of high quality. 

If we find the finished post interesting in appearance and interesting in terms of content, we can publish it. The next step will be to inform users about this event. This can be done using social media such as Facebook, Twitter, Google+ and other portals, a newsletter with news sent by e-mail to our customers, adding a link to the post in the footer of the message, or publishing information about the appearance of a new article on our website in the news section. If we have the opportunity, please put a few photos related to the topic in question. It’s best if they are of our own and of high quality. If we find the finished post interesting in appearance and interesting in terms of content, we can publish it. The next step will be to inform users about this event. This can be done using social media such as Facebook, Twitter, Google+ and other portals, a newsletter with news sent by e-mail to our customers, adding a link to the post in the footer of the message, or publishing information about the appearance of a new article on our website in the news section. If we have the opportunity, please put a few photos related to the topic in question. It’s best if they are of our own and of high quality. If we find the finished post interesting in appearance and substantively interesting, we can publish it. The next step will be to inform users about this event. This can be done using social media such as Facebook, Twitter, Google+ and other portals, a newsletter with news sent by e-mail to our customers, adding a link to the post in the footer of the message, or publishing information about the appearance of a new article on our website in the news section. If we find the finished post interesting in appearance and interesting in terms of content, we can publish it. The next step will be to inform users about this event. This can be done using social media such as Facebook, Twitter, Google+ and other portals, a newsletter with news sent by e-mail to our customers, adding a link to the post in the footer of the message, or publishing information about the appearance of a new article on our website in the news section. If we find the finished post interesting in appearance and interesting in terms of content, we can publish it. The next step will be to inform users about this event. This can be done using social media such as Facebook, Twitter, Google+ and other portals, a newsletter with news sent by e-mail to our customers, adding a link to the post in the footer of the message, or publishing information about the appearance of a new article on our website in the news section.

Running a blog takes time and patience. Gathering the right material, developing it, adding graphics, and publishing will be time-consuming, especially initially. In addition, in the initial stage of development, when we have a few entries and a small number of returning readers, this form of online advertising may not translate into an increase in the number of our customers or an improvement in the position of our website in search results. Only the systematic development of articles and the constant care of the high level of published content will bring us fruit. Promotion of the company through a blog with high-quality content can help us conquer social media and gain natural links to our website that will support search engine optimization. It is, therefore, worth combining blogging with the promotion of the company on social networks and search engine optimization.

Content marketing

Internet marketing also includes content marketing – this is also advertising. By creating valuable content, we also advertise. It is an effective form of reaching and engaging recipients, presenting your products or services, and caring for a positive brand image. Content marketing is part of the SEO strategy. The more useful content on the website, the easier it is for the user to find us.

For whom?

  • for companies from creative industries,
  • for companies operating in areas where professional consulting matters,
  • for industries people are eager to discuss.

What the cost?

  • no costs when using free platforms (e.g. WordPress) and writing content yourself,
  • in the case of an external order, the price of the service ranges from several dozen zlotys to even several thousand – the cost will depend on the frequency of publishing entries and their length.

What effect?

  • building a brand and changing the perception of our company as a professional, expert in its industry,
  • attracting users looking for answers to specific questions or problem solutions, not specific services or products.

What to combine with?

  • website positioning,
  • social media.

We will run a blog for you, creating a brand and image. Fill out a free quote.

6. Sponsored entries on other people’s blogs

Not everyone has the talent or time to write their own blog, so many companies use the talent and popularity of influencers from various industries. Influencer marketing is a marketing activity that will surely be a good investment; we expand our reach and raise brand awareness among users. Therefore, if we operate in an industry where bloggers attract tens of thousands of people to their website every day, it is worth contacting such an author and asking about a sponsored entry. The price of this method of advertising may vary depending on the blogger’s popularity, industry, length of the post, its form, etc. If we offer products, the sponsored blog article may be in the form of its review. It will be a perfect solution not only for computer equipment, smartphones, audio/video devices, household appliances, and all kinds of gadgets. Also, all kinds of accommodation and food outlets and stationery stores, e.g., clothes, can arouse interest thanks to this form of advertising. Various tests of cosmetic and food products are also viral. If we do not want the blogger to review our offer, the entry may take the form of a guide explaining what to wear, what is fashionable, what smartphone model is currently the most popular, or what to look for when looking for a company provides a given service. In this type of post, our product or service with a link leading to our website may be placed. Unfortunately, not every industry can be promoted in this way. It will not be an effective online advertisement for a company operating locally in a small town from which a small percentage of customers can read the blog of a given author.

For whom?

  • companies that operate in industries popular with bloggers, such as: fashion, gastronomy, electronic gadgets, computers, slimming, fitness, etc.

What the cost?

  • a single sponsored entry may cost from several dozen to several thousand zlotys,
  • depends on the popularity of the blogger’s website, the form of the entry and its length,
  • sometimes the option to pay with your own good or service.

What effect?

  • a large part of the blogger’s readers may become potential customers,
  • help in building a strong brand with an established opinion.

What to combine with?

  • social media,
  • blog,
  • video channel.

7. Video channels

Advertising in the form of video channels on youtube and similar websites enjoys great popularity. The most popular of them record thousands of visits by unique users daily. Well-thought-out and well-made films are a great and, above all, effective advertising of a company on the Internet. This has been noticed by many well-known brands and successfully used for their promotion (e.g., https://www.youtube.com/user/MoreleTV, https://www.youtube.com/user/KomputronikSA, https://www.youtube. com/user / ZalandoTV). Creating a professional channel is associated with high initial costs, ranging from several to even several thousand zlotys. It would help if you bought high-quality recording equipment (it can be a camera or a good SLR camera with a bright lens), necessarily capable of recording the image in FullHD resolution, a good-quality microphone, background, lighting, tripods, and image processing software and find a room to record. Nowadays, users expect high-quality, detailed images, clear sound, and interesting effects, and we will not achieve this by using free programs and recording with older cameras or smartphones. In addition, you will need a team of people who can handle all this equipment and edit a professional video. A small team will be able to shoot, edit and publish from a few to a dozen or so recordings within a month, so this is an advertisement for companies that have the opportunity to invest more money in it. Of course, if you have less money or do everything yourself, you can reduce the cost of the whole project, but you have to consider that the number of videos published on the channel will be smaller, and their quality is likely to be lower. This will certainly translate into less popularity of such a channel than those wither budget for recording. An average video in a channel should be from a few to several minutes long and must meet the viewer’s needs. As in blogs, all types of guides, reviews and comparisons are prevalent here. Therefore, it is advertising in search engines intended mainly for specific industries that are very popular. So if you run a computer shop with electrical equipment, movies, music, games, clothing, cosmetics, offer accommodation, have a tour company, etc., it is worth promoting your company through this channel. Initially, this type of advertising will certainly not attract many recipients. Still, with the development of the channel and supplementing it with interesting materials, the group of recipients will grow, our brand will become recognizable and valued, and we will gain additional customers. When publishing videos, remember to include additional information in their descriptions. If we review or compare any products on it, be sure to include brief information on this topic in the description and a link to this product or other subpage on our website that is directly related to the topic.

For whom?

  • for companies operating in creative fields and those about which people are happy to discuss,
  • it will work in industries related to fashion, new technologies, travel, accommodation, cosmetics, lifestyle, etc.,
  • for companies that can publish videos – reviews of their products.

What the cost?

  • from several to several thousand zlotys for hardware, software, lighting, microphones and other studio equipment,
  • the later cost depends on the size of the film recording and processing team.

What effect?

  • building a leadership position in your field,
  • disseminating the brand in the minds of potential customers,
  • the ability to reach millions of potential customers browsing YouTube and other similar channels daily.

What to combine with?

  • blog,
  • social media.

8. Advertising in industry portals

What to do if our business is a niche industry? In this case, it will be difficult for us to attract a large audience, and the above methods of advertising the company may be less effective than in the case of popular industries. Not only that, some of them may generate much higher costs than the profit from them, so that they will be completely pointless. A good solution in such a situation is advertising in industry portals visited by people looking for help with our company’s services or specific products and solutions. The traffic obtained from such industry websites may not be large, but the visits to our website are unlikely to be accidental. Users who come to our website from the website on which we advertise will be looking for specific products or services, and there is a good chance that if they find them with us, they will benefit from our offer. After a successful transaction, we can also count on that the client who has taken advantage of our proposal via a portal related to our activity will recommend us to other users, e.g., internet forums. Positive opinions of our clients on industry internet forums may be an important premise for other users,

For whom?

  • each enterprise.

What the cost?

  • costs will depend on the popularity and size of the website and the form of advertising,
  • in the case of websites with low traffic, the monthly cost of advertising may be several dozen zlotys, while on large and popular websites, we can pay even several hundred or several thousand zlotys for a small banner displayed for a month.

What effect?

  • promoting the brand in our industry,
  • acquiring potential customers closely interested in our offer.

What to combine with?

  • positioning – in the initial phase, when there is no effect, in the case of position drops or at the peak of the season.

9. Business catalogs

Not all advertising methods on the Internet need to be expensive or require a large and regular amount of work on our part. One of the cheaper methods is to put our company’s business cards in business catalogs. Most of these types of websites offer the possibility of free entry, so using this method, you will not incur any costs. Of course, we can also buy paid business cards, which offer more opportunities and are usually better visible in business catalogs, but it is unnecessary to find our company. Free entries in most portals allow us to fill in basic address data, telephone numbers, e-mail addresses, or website. Many of them also allow you to enter a short description of the company, assign appropriate categories and keywords with which our activity is related. It is worth spending a few minutes to fill in these fields correctly. This may determine whether our company will often be found in a given business directory or whether users will search for it only by the company’s name. When filling in the data, make sure that the full name of the company is given (it should be consistent with what we present on the Internet), i.e., if on our website, in Google maps or other places we have the name “PH Firma J . Kowalski ”, we should give the same one in all catalogs. Thanks to this, we will promote uniform nomenclature, and both users and search engine robots will be able to associate a given business card with our company immediately. Because it may depend on whether our company will often be found in a given business directory or whether users will be able to search for it only by the name of the company when filling in the data, make sure that the full name of the company is given (it should be consistent with what we present on the Internet), i.e., if on our website, in Google maps or other places we have the name “PH Firma J . Kowalski ”, we should give the same one in all catalogs. Thanks to this, we will promote uniform nomenclature, and both users and search engine robots will be able to associate a given business card with our company immediately. Because it may depend on whether our company will often be found in a given business directory or whether users will be able to search for it only by the name of the company when filling in the data, make sure that the full name of the company is given (it should be consistent with what we present on the Internet), i.e., if on our website, in Google maps or other places we have the name “PH Firma J . Kowalski ”, we should give the same one in all catalogs. 

  • Zumi
  • Panorama of Companies
  • Yellow Pages
  • Yelp
  • pt.pl

For whom?

  • every company.

What the cost?

  • free basic entry available in most catalogs,
  • the cost of an extended entry from about PLN 10 to even several hundred,
  • recurring fee for the extended version, e.g. every year.

What effect?

  • company visibility in well-known catalogs,
  • increasing the chance of finding our company and its data in places where many users are still looking for information about companies.

What to combine with?

  • the positioning of the page.

10. Whisper Marketing

Internet advertising can take many forms. One of them is the word of mouth marketing, which consists of discreetly recommending our company, products, or services from our offer. This form of company promotion requires time and the ability to create entries to recognize them as created by other users. It consists of finding interesting discussions and pages related to the activities of our company. For example – there may be internet forums where there is currently a discussion about where to buy the product or service we offer. Entries in such discussions are most often written in the form of a satisfied user who took advantage of your offer and now recommends it to others. Statements in this form are compelling because they usually answer the user’s question, e.g., which product is better: A or B, what properties does product C have, or where the cheapest service can be provided? D. Entries of this type are good ways to advertise a company that helps not only in acquiring potential customers who conduct a discussion on a given page, but also a wide range of users who will find their way to a given discussion forum in the future, looking for an answer to a question that bothers them or a solution to a problem. Word of mouth marketing also helps in building the company’s image and brand awareness among consumers. In addition, there is a good chance that the answer entered as part of such promotion of the company will be quoted and disseminated by users themselves on other websites, blogs, etc. This type of viral marketing can help in getting a lot of traffic on our website and make

For whom?

  • for every company,
  • it can bring the greatest effect in industries such as electronics, cosmetics, clothing, tourism, gastronomy, etc.

What the cost?

  • from a few zlotys for one entry with a link.

What effect?

  • increasing the awareness of our brand among potential customers,
  • positive opinions influence its better reception of our company.

What to combine with?

  • website positioning,
  • blog,
  • video channel.

Whisper marketing for your company – check what we can offer you. Fill out a free quote…..

Benefits of Internet advertising

Internet advertising has many benefits. More and more people and companies are using this form of internet marketing. The main advantage is its range, which we can modify in terms of recipients – precisely define the place where the advertisement appears. You can also find free forms of advertising on the Internet, e.g., a Facebook account, a company blog on WordPress. Internet advertising gives you the ability to quickly track the results of the campaign’s effectiveness, thanks to which we can react and correct errors on an ongoing basis.

What is the most effective way to advertise your business on the Internet?

It is a combination of several methods that best suit the promotion of our business profile. The more ways we choose, the greater the chance of success we will have. Limiting yourself to just one advertising technique may not translate into getting enough feedback from potential customers. In the case of a wrongly chosen method, it can be a waste of money. Online advertising should now be as personalized and influencing the user as possible. In a situation where we lack the skills or time to engage in conducting selected advertising campaigns fully, it is worth using the help of proven marketing agencies specializing in a given technique of promoting the company. The knowledge and many years of experience of such companies allow for great results.


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